Even with the employee discount, I could hardly afford to taste the juice I was selling at Bi-Rite market in San Francisco, before I left to be the youngest wine importer in the country. I wish I knew then what I know now.
The industry looks different from the inside. While I enjoy the occasional trip to a bottle shop or night out, mostly I prefer buying straight from distributors, and I think you will, too. It's fun buying wholesale, though of course, you have to know your way around. But that's what you have me for.
Check out the resources section for the information that informs my taste and fresh tasting videos for a sense of my style. If you like good organic produce, I think you'll find we have a lot in common.